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Unfair, unforgettable marketing, decoded.

Every Tuesday, Oddo, the world's first marketer, picks one business that broke the rules and won. Then he shows you in plain words how to use the same idea in your own business. Every story comes with a collectible piece you get to keep.

Get the next piece on Tuesday

Free. One piece every Tuesday. Leave anytime. Privacy

The Collection

One new piece every Tuesday. Open it the week it comes out and you get the gold one.

No. 001
The Reveal
Why do people line up for a bar they can't find?
002
No. 002
Still sealed
Arrives Tuesday. Join free to get it first.